Back to Brand Explorer
Amazon logo

Amazon

amazon.com

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

light mode Modern Clean Linear-esque

Images & Assets

OG Image

Amazon OG Image

Logo

Amazon logo

Favicon

Amazon Favicon
Browser Tab

Color Palette

#2162A1

Primary

#2162A1

#FFD814

Accent

#FFD814

#FFFFFF

Background

#FFFFFF

#0F1111

Text Primary

#0F1111

#FFD814

Link

#FFD814

Typography

Font Families

Heading Arial
Body Arial

Font Sizes

H1 14px
H2 14px
Body 10px

Font Stack

Arial, sans-serif

Components

Button Styles

Input Border Color #CCCCCC
Input Border Radius 4px

Spacing & Layout

4px

Base Unit

4px

Border Radius

light

Color Scheme

Brand Personality

Tone

professional

Energy

medium

Target Audience

general consumers

AI Brand Prompt

Use this prompt to recreate a similar website style

STYLE OVERVIEW: This brand embodies Modern Clean and Linear-esque design styles. Clean, professional e-commerce aesthetic with a focus on usability and clarity. Strong typographic hierarchy with a limited color palette. COLOR SYSTEM: - Primary: #2162A1 (Amazon blue) - headings, navigation, primary buttons - Accent: #FFD814 (Amazon orange) - links, CTAs, highlights - Background: #FFFFFF - main canvas - Text: #0F1111 (near-black) - body text - Secondary: #232F3E (dark blue-gray) - secondary buttons TYPOGRAPHY: - Headings: Arial, 14px, 700 weight - Body: Arial/Helvetica, 10px, 400 weight - Line-height: 1.4 for body text COMPONENTS: - Buttons: Primary (100px radius, yellow fill), Secondary (0px radius, dark fill) - Inputs: 4px radius, light gray border (#CCCCCC) - Cards: Subtle borders, 4px radius, white background VISUAL EFFECTS: - No shadows on primary components - Subtle hover effects (color shifts) - Clean, crisp edges with minimal embellishment MOOD & AUDIENCE: Professional, approachable, trustworthy. Targets general consumers with a focus on usability and clear navigation.