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Apple

apple.com

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

light mode Modern Clean

Images & Assets

OG Image

Apple OG Image

Logo

Color Palette

#0071E3

Primary

#0071E3

#0071E3

Accent

#0071E3

#F5F5F7

Background

#F5F5F7

#000000

Text Primary

#000000

#0066CC

Link

#0066CC

Typography

Font Families

Heading SF Pro Display
Body SF Pro Text

Font Sizes

H1 34px
H2 12px
Body 28px

Font Stack

SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif

Components

Button Styles

Input Border Color #CCCCCC
Input Border Radius 5px

Spacing & Layout

4px

Base Unit

5px

Border Radius

light

Color Scheme

Brand Personality

Tone

modern

Energy

high

Target Audience

tech-savvy consumers

AI Brand Prompt

Use this prompt to recreate a similar website style

STYLE OVERVIEW: This brand embodies Modern Clean design style. Create a light mode website for Apple. COLOR SYSTEM: - Primary: #0071E3 - primary actions and key elements - Accent: #0071E3 - highlights and secondary actions - Background: #F5F5F7 - main canvas - Text: #000000 - primary text content TYPOGRAPHY: - Headings: SF Pro Display, bold weight (600-700) - Body: SF Pro Text, regular weight (400) - UI Elements: Medium weight (500) for buttons and labels COMPONENTS: - Buttons: Moderate border-radius, appropriate shadows for the style - Cards: Clean borders with subtle shadows - Inputs: Clear borders with focus states VISUAL EFFECTS: - Consistent with Modern Clean aesthetic - Smooth transitions and hover states - Accessible color contrast ratios MOOD & AUDIENCE: Professional, modern, and accessible. Targets users seeking a clean and intuitive experience.