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STYLE OVERVIEW: This brand embodies Neo-Brutalism and Soft Pop design styles. Bold, high-contrast typography with vibrant accent colors. Clean, modern aesthetic with playful elements. COLOR SYSTEM: - Primary: #0F1C1F (dark navy) - main text and background elements - Accent: #FD5B30 (vibrant orange) - primary buttons, CTAs - Secondary Accent: #E0FE00 (neon yellow) - secondary buttons, highlights - Background: #FFFFFF - main canvas - Text: #2B3438 (dark gray) - body text TYPOGRAPHY: - Headings: Unbounded, bold, large sizes (75.6px for h1, 54px for h2) - Body: Sora, 400 weight, 16.2px base, generous line-height - Links: #101C20 (dark teal), underlined COMPONENTS: - Buttons: 18px radius, no shadows, vibrant fills (orange or yellow) - Cards: Clean borders, subtle shadows, generous padding - Inputs: Underlined, no background, focus state with orange underline VISUAL EFFECTS: - High-contrast text and background combinations - Vibrant accent colors for interactive elements - Subtle hover effects with color shifts MOOD & AUDIENCE: Energetic, modern, and approachable. Targets entrepreneurs and small business owners who value simplicity and clarity in their tools.