Luma

STYLE OVERVIEW: This brand embodies Neo-Brutalism and Modern Clean design styles. Bold, high-contrast visuals with a focus on functionality and clarity. Clean, modern aesthetic with rounded elements and a strong color palette. COLOR SYSTEM: - Primary: #C23F00 (burnt orange) - primary buttons, key actions, accents - Accent: #C23F00 (same as primary, used for emphasis) - Background: #F6F5F4 (off-white) - main canvas - Text: #310000 (dark brown) - headings and body text - Link: #310000 (same as text, used for interactive elements) TYPOGRAPHY: - Headings: Inter, 700 weight, 36px for h1, 24px for h2 - Body: Inter, 400 weight, 16px base, system font stack fallback - UI: Inter, medium weight for buttons and labels COMPONENTS: - Buttons: 16px radius, solid burnt orange fill, white text - Cards: 16px radius, subtle shadow, clean borders - Inputs: 16px radius, light background, dark text VISUAL EFFECTS: - High-contrast color scheme - Rounded corners for all elements - Subtle shadows for depth - Clean, minimal hover states MOOD & AUDIENCE: Modern, professional, and approachable. Targets tech-savvy professionals who appreciate clean, functional design with a touch of boldness.