Nike

STYLE OVERVIEW: This brand embodies Minimalism and Modern Clean design styles. Clean, professional aesthetic with a focus on functionality and simplicity. The design emphasizes negative space and a straightforward, no-nonsight approach. COLOR SYSTEM: - Primary: #2B333F (dark gray) - main background and text - Accent: #252B34 (slightly lighter gray) - links and secondary text - Background: #A9A9A9 (light gray) - secondary backgrounds - Text: #111111 (black) - primary text TYPOGRAPHY: - Headings: Helvetica Now Display Medium, 96px for hero, 24px for subheadings - Body: Helvetica Now Text, 12px base, 1.5 line-height - Paragraph: Helvetica Now Text, 12px base, 1.5 line-height COMPONENTS: - Buttons: 30px radius, white background, black text, no shadow - Inputs: 2px radius, light gray border (#CCCCCC) - Cards: Minimal borders, subtle shadows, clean typography VISUAL EFFECTS: - Minimal use of shadows and gradients - Clean, crisp borders with 2px radius - Subtle hover effects with 150ms transitions MOOD & AUDIENCE: Professional, straightforward, and functional. Appeals to active lifestyle consumers who value simplicity and clarity.